Peerless Wind Systems brings a management team with over 40 years of creating sculptures that move in the smallest winds, a long time successful entrepreneur, years of aerospace expertise, and a background of creating and operating global product distribution and support teams.

President and CEO

Jay Moskowitz is a physicist by background and is a serial entrepreneur who has founded, built and directed more than seven companies. Many of these firms were merged or sold including one which introduced wireless messaging through the internet and was purchased for over $110M. With a strong background in computer hardware, software and wired and wireless telecommunications, he has operated businesses which grew to staff sizes of hundreds of people. His skills in also directing the marketing and sales staff has allowed him to distribute and support products on a worldwide basis. His technical and business skills bring the entire team into a cohesive organization as he drives the team toward their product goals. Mr. Moskowitz was presented with the 2014 Gano Dunn award for lifetime achievement in engineering from the alumni association of The Cooper Union, a New York college where he earned his degree in Physics.

Jay is a hands-on executive with over 35 years of experience in the communications industry with a focus on wireless communications for more than two thirds of that period. He holds 4 granted and 4 pending patents. Mr. Moskowitz founded SPD Control Systems after many years of following the development activities of Research Frontiers, the developer and licensor of SPD light-control technology. This was a Cleantech company that designed and built electronics to drive electronically tintable windows to reduce energy consumption. Mr. Moskowitz was President and CEO of Wireless Marvels Inc. (WMI), an R&D Company that designs and creates specialized wireless products and applications as well as the infrastructure that supports real time communication systems. It's first product, FORE! FM™ was an FM Radio built into a golf ball designed for the US Golf Open. Another product, Soft-Stop™, was a Web-based financial service of WMI.

From May 2001 - 2002 Mr. Moskowitz was president of ON Networks Inc., a ten plus person company that utilized Radio Paging Technology to create intelligent consumer products for the home. Mr. Moskowitz was the founder, President, CEO and CTO of RTS Wireless, an infrastructure manufacturer that designed and developed highly redundant and scaleable communication systems that ran at the heart of Radio Paging, Cellular and PCS networks. After 13 years of operations, RTS Wireless was sold to Aether Systems in December 2000 for over $111M.

Prior to starting RTS, Mr. Moskowitz was SVP of Engineering for Spectrum Communications and Electronics (SCE), a manufacturer of Radio Paging, Voice Mail, Telephone Answering and Cellular Mobile Telephone Switching equipment among other products. He left SCE to start RTS after an unsuccessful attempt to acquire the company (it was sold to Ericsson Communications a year later).

Mr. Moskowitz was also President of RTS Electronics Inc. where he designed, developed and patented the first special purpose PDA specifically for sending messages to fax machines and pagers, a product that was listed for many years in the Guinness Book of Records as the world's smallest fax machine. He holds seven other patents domestically and internationally.

For the 17 years prior to joining SCE, Mr. Moskowitz was a senior designer, developer and consultant in the development of software intensive communication and real time systems. Among his clients were ITT Domestic Transmission Systems, Xerox-XTEN, Western Union International, MCI and Citibank. He was formerly with Graphic Scanning Corporation where he designed the Graphnet store-and-forward facsimile-messaging network among several other major communication products operated by the company. He was President of Intersystem Software where he developed and marketed TICKERTEC™, a successful real time stock market quotation and analysis system installed in more than 30 states and Canada. In addition, Mr. Moskowitz was a system designer to NASA in the development of the SKYLAB space station simulator used to train astronauts.

He holds a BS degree in Physics from The Cooper Union, is a senior member of the IEEE and ACM, created several protocols used to enable Wireless Instant Messaging systems for AOL and Motorola products, was the creator of the TCP/IP XML based paging/PCS Wireless Communications Transfer Protocol (WCTP) protocol, Chairman of the Personal Communications Industry Association (PCIA) Telocator Network Paging Protocol (TNPP) committee, Chairman of the Alphanumeric Paging Protocol (TAP) committee, Data Paging Protocol (TDP) committee, and the Interswitch Paging Protocol (TIPP) Committee. He has been a magazine author and lecturer in the paging industry, represented the United States at the European Messaging Systems (ERMES) Committee meetings in Barcelona, and is a co-author of The Comprehensive Guide to Paging published by BIA Publications Inc.

Chief Innovation Officer

Robert is a world renown sculpture and engineer who has a history of 50 years of creating kinetic sculptures for municipalities, universities and corporations, that all move in the wind. It was from all these years of creating massive precision designs of art of thousands of pounds that smoothly move with the wind, that a radically new turbine design was created. Robert's skills and techniques are being applied to the permit volume development of a low cost product that will deliver performance that will exceed prior small wind devices. A description of the many corporate and University commissions of Robert's art and various publications that have discussed his works, can be viewed at while a gallery of his kinetic sculptures can be viewed at

He has over 40 years of development experience with large wind interactive sculptures and has spent the last 10 years in R&D in renewable resources.

Perless is the primary inventor of Peerless Wind Systems Maglev Generator and Helical Turbine.

Perless graduated from the University of Miami with a BS in Engineering & Art.

VP of Global Marketing and Sales

Mr. Cataldo has managed direct sales and marketing teams worldwide, set up and managed manufacturer representatives and distributors, created and executed multi-year strategic plans, developed company name recognition, presented executive management presentations on revenue and profitability, worked with engineering and quality control for product improvements to meet customer demands and created technical and sales support teams among many other roles and initiatives.

In the early part of his career Nick Cataldo worked in the power management fields for major semiconductor OEMs such as NEC, Semtech and International Rectifier, acting in the leadership roles of global sales and marketing for products to major customers such as IBM, Cisco, DELL, HP, MOTOROLA, RIM and APPLE. He has successfully grown new businesses from startup to product sales in excess of $100M. Over the last several years, he has worked with "Clean Tech" startup companies to grow their business from pre-sales to worldwide sales while attracting major customers in the Wind, Solar and Electric Vehicle industries. He has also been instrumental in closing fund raising rounds in excess of $100M in funding for such startup companies.

Nick received a Bachelor of Science in Electrical Engineering with a Computer Science minor from Brooklyn Polytechnic Institute of NY.

Chief Technical Officer

Steve Hansel is an electrical engineer who has been working in renewable energy for 10 years. He has extensive expertise in wind flow modelling tools and in the development of control electronics to operate turbines to extract maximum electrical energy.

Mr. Hansel graduated with honors from the University of Wisconsin, Madison 1985 in an Electrical and Computer Engineering (ECE) degree (similar to an EE degree with a computer science minor). He has worked in the aerospace industry for 27 years creating avionics for fighter aircraft and designing spaceflight and airborne sensors for the U.S. Government and NASA.

Mr. Hansel became involved in renewable energy in 2002, and initially started experimenting with Solar Energy. He has been involved in wind turbine experiments since 2008, building many small turbines and creating tools to measure their performance.

He studied Computational Fluid Dynamics and learned to use OpenFOAM for modelling turbine airflow. He conducted a wide range of experiments in the electronic control of turbines leading up to the design of a Maximum Power Point Tracking (MPPT) board for turbine control. He also studied electro-magnetics and alternator design in order to create a program to optimize an axial flux alternator design for maximum power given a specific set of magnets.

Mr. Hansel also operates an active web site for wind turbine and electric generator design which also carries a lot of useful engineering tools. This includes a calculator to determine how much energy is in the wind for any size turbine and the power that VAWTs might be capable of achieving based on efficiency. Many hobbyists and professionals have utilized information at the site


Peerless Wind Systems is working closely with its team of advisors who are specialists in various aspects of PWS's products and operations.

Wind Energy Advisor

Thomas Bakke Laursen has been involved in the engineering and support of wind turbines for more than 18 years. He has been involved in the sighting, installation, operations and support of thousands of turbines installed around the planet during his 12 years at one of the world's largest manufacturers of wind turbines. He has also worked for several years in the small wind (<100kW) marketplace. He has been consulting in the area of power systems design and grid compliance and insuring successful installation, commissioning and reliability of wind energy products. At Peerless Wind Systems, his extensive operational experience is assisting the company in all of its product areas.

Mr. Laursen has a bachelor degree in Electrical Engineering from the college of Aarhus, Denmark's second oldest university and has a prestigious ranking as one of the world's best universities. His Six Sigma training provides him with a background to meet the best in class requirements of products. He has special experience in grid codes, power electronics and generator design for wind turbines. He has designed test equipment, performed modelling, developed simulation tools, improved quality and efficiency of products, performed failure analysis and root cause investigations, operated performance centers to improve turbine output, improved technical support processes and has developed preventative maintenance procedures among his extensive work in the wind energy marketplace. He speaks English, Danish, Chinese and German.

Manufacturing Advisor

Carl has 25 years of large scale manufacturing experience and is the CEO of the largest steel tank manufacturer in New England. He is involved in the fabrication of the foundations for America’s first offshore wind farm, Cape Wind. He is assisting the company to insure that the Peerless products can be easily duplicated in repeatable manufacturing, and are cost effective. Carl will also assist in the establishment of the manufacturing facility where the wind systems will be created.

Horstmann has over 25 years of experience in project management and consulting. He specializes in new product development and manufacturing.

Horstmann owns Mass Tank, the largest steel tank manufacturer in New England. Mass Tank was awarded a letter of intent to build the foundations for Cape Wind, the first offshore wind farm in the US. As one of the last remaining New England tank manufacturers, Horstmann has worked over the last twelve years to develop and bring new products to market while keeping overhead and costs low.

Prior to owning Mass Tank, Horstmann worked at Republic National Bank of New York where he spent time in New York, Tokyo and Milan. During his three year tour in Milan he worked on converting the branch from a middle market lending focus to trading and private banking. Prior to Republic he was in the trainee program at Manufacturers Hanover Trust Co.

Horstmann is a member of Young Presidents Organization (YPO) and graduated from Lehigh University with a degree in Finance.

Test, Measurement and Performance Advisor

Patrick has an expertise in National Instruments LabView system for testing and measurement and will be assisting the team in performance analysis and optimization of all of its products.

Mr. Wyse has a background in wind turbine research while working with Siemens in the analysis of its horizontal axis wind turbines. He has and extensive background in power generation, energy efficiency testing, material and structural testing.

He has been developing control and monitoring systems for over 20 years for clients around the world including Dow Chemical, Lockheed Martin, Corning, Siemens, and Nortel.

Mr. Wyse founded Primetest Automation of Boca Raton, Florida which has built hundreds of control, test and automation systems in almost every industry.

Communications Advisor

Ellen Perless has been a senior creative executive at the world's best-known and largest advertising agencies for over 40 years. She has created some of America's most memorable campaigns for companies like AT&T, P&G, Merck, and Pfizer as a Creative Director for agencies like Doyle Dane Bernbach, Young & Rubicam, and Foote Cone & Belding. She has deep experience leading creative groups in technology, healthcare, personal care, CPG and communications.

Thanks to Ellen, we know that Tang went to the moon with the astronauts and that there would be telephony after the breakup of the Bell System. She launched the award-winning campaign for Pantene with the indelible line, "Don't hate me because I'm beautiful," and it went on to build the #1 brand worldwide.

Ellen advises in the steering of Advertising and Public Relations for Peerless Wind Systems.

She graduated from Bard College with a degree in Literature and a minor in Philosophy. She has taught Advertising at several agencies and at the One Club for Art and Copy.